WTTC works alongside its Members and research partners to produce special reports for individual countries and regions. The reports provide an assessment of the economic impact of Travel & Tourism; a market analysis for the country or region; and a review of current government policies as they relate to Travel & Tourism, making a series of recommendations for the sector’s future development.
Tourism as a Driver of Peace (May 2016): This report shows the correlation between tourism and peace. Countries with a more open and sustainable tourism sector tend to be more peaceful.
Big Data: The Impact on Travel & Tourism (April 2014): This short report reaches some timely conclusions, including that big data cannot replace creativity; that consumer indifference to big data must be carefully negotiated; and that new skills are required to reach the maximum benefits of big data.
Serbia: Travel & Tourism Development Potential 2011-2023 (November 2013):This report provides a full simulated Tourism Satellite Account for Serbia for 2011 and projections to 2023. It also outlines WTTC's recommendations on policies that would further optimise the potential benefits of Travel & Tourism in the country.