After 25 years in the travel industry, Enrique Ybarra has become an influential figure in the city tours sector, operating open top double decker buses. In 1992 Enrique Ybarra launched in Seville a tourist tram service during the World Expo. This later lead to the birth of City Sightseeing, the first global open top double decker bus company which would develop rapidly around the globe due to its iconic and modern brand.
Following the first City Sightseeing operation which launched in Seville on March 31, 1999, City Sightseeing now operate in over 110 cities across 35 countries. The brand has diversified together with a number of boats, sightseeing trains, sidecar, bicycles and guided walking tours. The sightseeing business model has evolved with new vehicles, new technology solutions and new services and products thanks to the experience of City Sightseeing in the past 17 years with Enrique Ybarra as its founder, setting a benchmark of quality for the rest of the industry.