Hakuba Hotel Group (HHG) operates in Hakuba valley, the location of the 1998 Winter Olympics in Japan, and is considered a mecca for skiers and alpinists searching for amazing powder and spectacular scenery. From backpackers to super luxury accommodation, HHG is the largest independent accommodation provider in the valley. Ski and board hire, airport transfers, lift-passes, tours, restaurant reservations and more, are provided with ease by the experienced local HHG staff. There are 7 main ski areas, with on and off-piste skiing, heli-skiing, snow shoeing, snowmobiling, snow monkeys as well as renowned hot springs for the ancient Japanese spa tradition. Guests also visit HHG for hiking, rafting, cycling, golf, tennis, paragliding, yoga, tennis, children’s summer camps, astronomy, temples, and Buddhist pilgrimages. Visitors can enjoy sushi, sake and izakayas, Japanese tapas bars. The autumnal colour changes of the forest and the famous cherry blossom season can also be experienced in Hakuba. HHG has an extensive property portfolio in this beautiful resort, with investment, development, management and consulting services.
Adrian Bell also serves as CEO of Compagnie Financiere Tradition Asia Pacific, and sits on the board of Gaitame.com, one of the largest retail FX companies in the world. He went to Tokyo to begin a career in Finance in 1986, and since then has overseen the expansion of Tradition's presence in Asia and Australia. Adrian Bell studied Mandarin and Japanese at the University of Western Australia and Kyoto University of Foreign Languages, he is a native of Sydney, Australia.