WTTC Three Key Initiatives

Our Initiatives

Our mission is to ensure the Travel & Tourism sector’s long-term growth, inclusivity, and sustainability. This requires strong public-private collaboration and an enabling environment to address current and emerging challenges and opportunities for the sector.

In this context, WTTC focuses on three key initiatives:

  • Security and Travel Facilitation
  • Sustainable Growth
  • Crisis Preparedness, Management & Recovery
Alongside our three key initiatives, during the COVID-19 pandemic, we have been working to reopen the Travel & Tourism sector alongside our Members, Governments, and other associations. This work includes; creating the SafeTravels Protocols and Stamp initiatives; the Future of Travel analysis; the Social Impact from COVID-19 campaign, and much more.

WTTC Security & Travel Initiative

Security & Travel

Encouraging public-private collaboration, innovation, and the deployment of technology to ensure that travel is safe, secure, and seamless.

WTTC Sustainable Initiative


Ensuring that Travel & Tourism growth benefits everyone, protects cultural heritage and contributes positively to Climate & Environment Action.

WTTC Crisis & Recovery Initiative

Crisis & Recovery

Bringing together the public & private sector to enhance our preparedness and resilience to address the crises of today and tomorrow.

WTTC SafeTravels Initiative


Due to the need for a global coordinated approach to recovery, we launched the SafeTravels Protocols and the world's first health and hygiene Stamp.

WTTC's Social Impact Campaign

Social Impact

Our Social Impact campaign presents the deeper benefit & positive impact that Travel & Tourism has on the local community.

WTTC's Women's Initiative

Women's Initiative

We launched our Women’s Initiative, at our Global Summit in Cancun, with the help of 18 Grand Slam singles title winner, Martina Navratilova.

Strategic Partners:       Saudi_Arabia HiltonAMEX Philippines    Mexican Caribbean      global Rescue