WTTC Knowledge Partners

Knowledge Partners

Our Knowledge Partners provide WTTC with research data and insights. They support us with joint research reports or presentations and together we cooperate on the sharing of data and insights for a better understanding of the sector’s issues and trends in order to facilitate the sustainable growth of Travel & Tourism.

If you would like to become a WTTC Knowledge Partner, contact our Data team via our data enquiries form.

China Outbound Travel Research Institute (COTRI)

COTRI monitors the rapidly developing Chinese outbound tourism market. COTRI Analytics delivers to companies, organisations and media outlets around the world data and analysis that empowers them to understand the market, recognise trends and guide investment as well as other business strategies.

https://china-outbound.com/

Euromonitor

Euromonitor International is the leading provider of global strategic intelligence on consumer markets.

Euromonitor's analysis of the global Travel & Tourism sector covers a wide range of travel and tourism categories including lodging, transportation, car rental, intermediaries and online travel, alongside a Travel Forecast Model.

For every category and country, Euromonitor produces consistently comparable data, covering the historic market sizes, company shares, key performance indicators, as well as forecasts over the long term.

https://www.euromonitor.com/

ForwardKeys

ForwardKeys helps its clients measure and improve the effectiveness of their marketing & operations, anticipate the impact of events, and capitalise on future trends.

Its data scientists do so by analysing an unparalleled amount of air travel information to produce valuable insights into the profile, behaviour, and impact of past, present, and future travellers. Sources include airline capacity plus over 17m booking transactions and 7m flight searches per day. Customers are tourism destination marketing organisations, brands, retailers, duty-free specialists, financial institutions, media agencies, and travel marketers worldwide.

https://forwardkeys.com/

Griffith University, Australia

Griffith University is an innovative and research-intensive, top-ranking Australian University with a strong national and international profile.

Sustainable Tourism is an area of strategic investment for the university, and it established the Griffith Institute for Tourism (GIFT) in 2014. In total, GIFT comprises 34 full academic members and 33 doctoral students whose mission is to undertake and disseminate world-leading research in tourism, to make an impact both academically and externally.

https://www.griffith.edu.au/

Institute of Economics and Peace

IEP is a global leading think tank focused on peace. It produces the Global Peace Index every year and the Global Terrorism Index every two years. IEP works also with governments to help them build the pillars of peace in their societies.

https://www.economicsandpeace.org

Phocuswright

Phocuswright delivers primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. Its marketplace intelligence helps companies foster smart strategic planning and tactical decision-making.

https://www.phocuswright.com/

STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We deliver data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets.
Founded in 1985, STR’s presence has expanded to 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
The hotel industry has been the cornerstone of our business from the start. Today, we process, analyze and report on data from 68,000 hotels representing 9.1 million rooms in 180 countries. In recent years, we have expanded our reach to advance performance across additional hospitality segments, leveraging our experience as the leader in competitive benchmarking and analytics for the hotel sector. Our vision is to be a trusted advisor and innovator for any global industry that relies on data.
Through our years of delivering the premier standard of service and first-rate solutions our clients have come to expect from us, we have established a reputation as a trusted advisor in the marketplace. Our culture revolves around integrity, and we live up to that standard by making data accuracy and confidentiality our top priority.
As we continuously make improvements to our existing products as well as create new ones, we are working to shape the future of industries. Our services are constantly evolving, but at the end of the day, it is our people that make the difference. We know that our work goes beyond the numbers. Each and every day, we strive to empower people and their businesses to reach new heights.

https://str.com/

University of Surrey, School of Hospitality and Tourism Management

This British university has a high-ranking global reputation for providing education and research in hospitality, tourism, and events.

https://www.surrey.ac.uk/school-hospitality-tourism-management

Strategic Partners:       Saudi_Arabia HiltonAMEX Philippines    Mexican Caribbean      global Rescue