WTTC and UNWTO are presenting an Open Letter to Heads of State and Government worldwide, highlighting the importance of Travel & Tourism, and asking them to accept this letter in acknowledgement of the relevance of Travel & Tourism in facing today's global challenges. Quotations and images of Heads of State and Government - taken while being presented with the Open Letter - are being used to build the Global Leaders for Tourism Campaign to showcase their commitment to promoting Travel & Tourism to the world community as a means of sustainable development.
The Campaign has already received the support of the Heads of State and Government from 82 countries, helping elevate Travel & Tourism onto the global agenda. National Tourism Organisations and other official bodies who are interested in having their Head of State or Government join the campaign should contact their normal UNWTO representative or WTTC for more information
UNWTO and WTTC - Global Leaders for Tourism
UNWTO and WTTC are committed to working together to improve the understanding of the importance of Travel & Tourism to the social and economic development of the world community.