After a 23-year career with Forte Hotels in the Middle East and the UK, he joined Jumeirah in 1997 and helped establish it as one of the premier luxury hotel brands in the world.
At the beginning of February 2016, having served for 18 years at the helm of the Jumeirah Group, Mr. Lawless assumed a new leadership position responsible for tourism and hospitality in Dubai Holding, the Group’s parent company.
Mr. Lawless is a Graduate of Shannon College of Hotel Management in Ireland and has been conferred with Honorary Doctorates from the Johnson & Wales University, U.S.A., and the National University of Ireland, Galway. He is a member of the Global Agenda Council for the Future of Travel and Tourism of the World Economic Forum; a fellow member of the Institute of Hospitality; a member of the International Advisory Board of the Ecole Hôtelière Lausanne. Mr. Lawless is also Chancellor of the Emirates Academy of Hospitality Management and Honourary President of the Jumeirah Group.