Yu Jinfang was born in Huzhou City, Zhejiang Province in 1957. As founder of Kingland Group, Yu Jinfang has steered “Kingland” for nearly thirty-five years, developing a town-run enterprise, which was on the verge of bankruptcy in the former days, into China’s largest pipeline production and scientific research base, as well as a listed pipeline manufacturing enterprise (Kingland’s stock code: 002443). Also, he developed ecological tourism in Yunnan, a province in Southwest China, founding Yunnan Mekong Group Limited. This company has developed 11 ecotourism scenic regions in succession, becoming one of the largest private tourism enterprises in Yunnan Province. At present, “Kingland” has ranked among China’s top 500 manufacturing enterprises and Top 500 private enterprises. Yu Jinfang at present serves as Board Chairman of both Jinland Group and Yunnan Mekong Group.